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Conference

Media trust and integration

How do we build shared understanding in a society where people get their information from different sources, in different languages and through the lens of different experiences?

Shared understanding depends on more than the information we receive: the same concepts can mean different things to different people. Cultura Foundation conducted a survey to explore how immigrants themselves, professionals working in integration, public authorities, journalists, and representatives of municipalities and civil society organisations understand trust and integration.

Drawing on the findings of the survey, we will open the conference with a question: when we use the same words, do we mean the same things?

Cultura Foundation’s follow‑up study, Russian Speakers in Finland 2026, will be published at the conference. Conducted since 2022, the study provides comparable data on the views of Russian-speaking residents of Finland, their participation in society, and their relationship with Finnish institutions and the media.

In the 2026 study, the sample of 20–29‑year-olds has been increased, allowing for a more detailed examination of young people’s responses.

The discussion will then broaden from research focusing on Russian‑speaking residents to Finnish society as a whole and to a wider European perspective.

In his keynote address, Pasi Saukkonen will examine trust, belonging and the construction of a shared reality in a changing Finland.

Félix Krawatzek of the Centre for East European and International Studies (ZOiS, Germany) will bring a European research perspective to the discussion, focusing on democracy, generations, history and belonging.

Young people’s relationship with society will also be explored through the DISCO research project at Tampere University and research conducted at ZOiS.

DISCO examines the intergenerational transmission of political values and views within families, including families with Russian and Somali backgrounds in Finland. Research at ZOiS brings a complementary perspective on young people’s views of society, intergenerational relations, and the role of journalistic and social media.

The audience will have an opportunity to ask questions, challenge ideas, and reflect on what they have heard. The conference will conclude by exploring what building shared understanding requires of us in practice.

The conference languages are Finnish and English. Interpretation will be provided from Finnish into Russian and English.

The event is open to everyone, but advance registration is required.

Programme

Conference moderator: Johannes Hurmas

9.30 – 10.00

Registration

10.00 – 10.15

Opening of the conference (FI)

10.15 – 10.30

Same words, different meanings. How do immigrants and different actors in society understand integration and trust? (FI)

Polina Kopylova
Expert, Cultura Foundation

10.30 – 11.30

Russian Speakers in Finland 2026 (FI)

Eilina Gusatinsky
Lead Specialist, Cultura Foundation

‑ Mikko Ulander
Director, Bondata

Questions from the audience

11.30 – 12.15

Keynote: A Shared Reality in a Changing Finland (FI)

Pasi Saukkonen
Senior Researcher, Helsinki City Executive Office

Questions from the audience

12.15 – 13.00

Lunch

13.00 – 13.30

Democracy, History and Belonging: The Many Facets of a Russian Background (EN)

Félix Krawatzek
Head of Research Cluster: Youth and Generational Change, Centre for East European and International Studies (ZOiS), Germany

Questions from the audience

13.45 – 14.00

Between Two Worlds? Young People of Russian Background in Germany, Social Media and Identity Formation (EN)

Sophia Winkler
Doctoral Researcher, ZOiS, Germany

14.00 – 14.15

Young People’s Views of Society Are Shaped from Many Directions: Generations, Family and Political Socialisation in Finland (FI)

Josefina Sipinen
University Lecturer, Tampere University

14.15–15.25

Panel discussion: Where do young people learn to trust? Family, school, media and social media as shapers of young people’s relationship with society (in English and Finnish)

‑ Sophia Winkler
‑ Josefina Sipinen
‑ Eilina Gusatinsky
‑ Johannes Hurmas

Audience discussion

15.25 – 15.30

Closing of the conference

Places are limited – register early to secure your place.

Speakers

  • Eilina Gusatinsky

    Senior Specialist, Institutions and Participation Programme, Cultura Foundation

  • Félix Krawatzek

    Dr., Head of Research Cluster: Youth and Generational Change, Germany

  • Johannes Hurmas

    Producer and Journalist, Ilta-Sanomat

  • Josefina Sipinen

    Doctor of Social Sciences, Adjunct Professor of Political Science

  • Pasi Saukkonen

    Doctor of Social Sciences, Adjunct Professor, Senior Researcher at the City Executive Office of Helsinki, Member of the Board of Minority Rights Group Finland

  • Polina Kopylova

    Specialist, Institutions and Participation Programme, Cultura Foundation

  • Sani Kontula-Webb

    Director, Cultura Foundation

  • Sophia Winkler

    Doctoral Student, ZOiS, Cermany

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